January 2027
Healthy Bones Co.
Become Nubonta
Learn about how you benefit from the change.
What nubonta™ means for you
We're carrying forward what works and making your stronger bones plan even better.
More Choices
Premium products at different price points, so you can choose what makes the most sense for you.
More Convenience
Familiar tubs, pouches and capsules, plus convenient new formats for select products, including travel stick packs.
More Simplicity
More complete formulations designed to help you get the nutrients your stronger bones plan needs with fewer products to manage.
The Same Commitment
To Quality
Professional-grade products, premium ingredients, GMP-certified manufacturing facilities and third-party testing for quality and purity.
Stronger bones will remain at the heart of Nubonta™.
Building stronger bones isn't just about calcium or even just about bones.
It's about protein and collagen, minerals, vitamins D and K, muscle and strength, targeted bone-support nutrients, movement, digestion and absorption, recovery, and healthy aging.
Nubonta™ will allow us to support more of the whole-body health that helps you stay strong, active and doing the things you love for decades to come.
Your Questions
Answered
Healthy Bones Co. is thriving.
Every month, thousands and thousands of people trust our products. We have happy, satisfied customers who are improving their markers and seeing and feeling the results.
We're evolving now because the number of people we'll be able to help is becoming much bigger.
Today, the majority of the people we serve are women 50–70+ with osteoporosis who want to build stronger bones.
Nubonta™ allows us to continue serving them while reaching the daughter who wants to be on the side of prevention, the practitioner who wants better tools for their patients, the longevity-focused person who wants more high-quality active years ahead, and anyone who understands that the structure carrying them through the next 30, 40 or 50 years matters.
We're building Nubonta™ to help millions more people build stronger bodies for long, active futures.
Yes.
Kevin Ellis will remain the founder, CEO and 100% owner, with zero external investment or influence.
That means we can continue making decisions based on what's best for our customers, our community and the products we put into our bodies every day.
The same standard remains: if it's not good enough for Kevin and his family, it's not good enough for you.
Our products will continue to be manufactured in GMP-certified facilities and third-party tested for quality and purity.
We'll continue seeking out premium ingredients backed by research, including clinically studied ingredients supporting the markers and outcomes we're working to improve.
And where we can make something even better, we will.
Yes.
One of the most exciting parts of Nubonta™ is being able to offer exceptional products at more price points without sacrificing quality.
Some people want the most advanced formulation available and have the budget to invest in it.
Others are thoughtful about every dollar they spend but still don't want to sacrifice quality.
We want to be able to help both.
Yes.
We're making it easier to consistently get the nutrients your stronger bones plan needs.
You'll still see familiar formats like tubs, pouches and bottles with capsules, while select products will also be available in more convenient formats, including travel stick packs.
Tear it open. Pour it in. Stir it up. Drink it down. Check the box.
Easy at home. Easy while traveling. And one less barrier to staying consistent.
Most of the products you already know and love will remain, while others will be combined and improved to give you more of the nutrients your stronger bones plan needs with fewer products and better value.
We're also developing exciting additions to make your stronger bones plan simpler and easier to follow consistently.
Yes.
Along with many of the products you already know and love, we're developing new formulations, new formats and new ways to make your stronger bones plan easier.
One example is Daily Minerals, our upcoming comprehensive mineral formula designed to make getting important daily minerals simpler.
We'll reveal more as we get closer to January.
Absolutely.
There's no reason to put your stronger bones plan on hold while we make this transition.
The Healthy Bones Co. products available today are the same professional-grade supplements we trust, personally use and recommend every day.
Products like Collagen Peptides, Annatrol™, OsteoFrax™ and Creatine already provide important nutrients and clinically studied ingredients to support your stronger bones plan today.
The best stronger bones plan is the one you're taking action on today.
Continue using the products that support your plan now, and when Nubonta™ arrives, we'll make it simple to understand what's new, what's improved and which options make the most sense for you.
Absolutely.
Bone health will remain at the center of everything we're building.
Nubonta™ simply allows us to think more comprehensively about the whole body that supports those bones, including muscle, nutrition, movement, digestion and absorption, recovery and healthy aging.
The goal remains the same:
Help you build a stronger body so you can stay active and keep doing the things you love with the people you love for as long as possible.
January 2027.
We'll keep you updated throughout the transition so you know exactly what's staying, what's improving, what's new and what makes the most sense for your stronger bones plan.